Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for you and your loved ones. Our trusted brands are made with comfort, quality, and transparency first, because we believe that everyone should experience care done right.
Our Personal Care brands offer a curated selection of essentials designed to support your everyday wellness, from nourishing skin routines, to organic period care, postpartum comfort, and more. Each product is crafted with pure, clinically proven ingredients to ensure transparent, effective care. Through every stage of life, we are here to help you feel your best.
Our Family brands offer a range of everyday essentials thoughtfully designed for mealtime, bathtime, bedtime, and more. Prioritizing safety and comfort, these products are crafted to bring joy to your family’s everyday journey. From first steps to unforgettable family adventures, we are here to support parents and children with love and care.